Michael Jordan’s Secret to Business Success: Lessons to Learn from a Great Athlete

Recently, the first pair of Air Jordan 1s that Michael Jordan wore in his rookie season was sold for a record-breaking price of $560,000. These shoes marked the first time a basketball player had personalized footwear. Previously, basketball players were simply athletes like many other sports. However, everything changed when Jordan signed a contract with Nike and became the face of the brand. He revolutionized the concept of sports fashion and ushered in a new era for the NBA, as the league gained widespread global recognition.
Michael Jordan là một nghiên cứu điển hình trong việc xây dựng một thương hiệu cá nhân mạnh mẽ - Bestprint.vn


Michael Jordan and Nike Earned $126 Million Through a Marketing Genius “Fake Ban” That Is Unheard of in the Sneaker Industry - EssentiallySports

Jordan transcended being just a basketball player. In the early years of his career, he became a millionaire through his collaboration with Nike and later became the owner of his eponymous shoe brand. With an estimated net worth of $2.1 billion, Jordan effortlessly gained ownership of the Charlotte Bobcats NBA team, built golf courses, and managed various investment funds.

How Michael Jordan's mum helped him earn more than £1BN from Nike deal after he originally wanted adidas sponsorship – The US Sun | The US Sun
Biggest Problem..is Supply”: Despite Being Worth Over $3 Billion, Michael  Jordan and Three NBA Owners, Faced a Tough Time Kicking Off Their New  Business - EssentiallySports
In 1996, Michael Jordan took a significant detour into the world of cinema by starring in the film Space Jam. Overall, in many ventures that he invested in, Jordan has consistently demonstrated keen insight, an ability to seize opportunities, and the same factors that contributed to his success as a basketball player.

Cuộc đời đa sắc màu của Michael Jordan - VnExpress Thể thao


How Denny Hamlin convinced Michael Jordan to shell out $150 million and  venture into racing business together

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