Modere, a company specialized in natural wellness products and a pioneer in the multilevel marketing (MLM) model, officially announced its closure on April 11, 2025.
The company did not provide any clear or official reasons for the decision.
Modere, known for promoting wellness and responsible consumption, announced its permanent closure on April 11, 2025, catching thousands of customers and distributors by surprise—not only in the United States, but also across Europe, Latin America, Australia, India, and other regions worldwide.
After more than 20 years operating under an MLM model and advocating for “clean-label” products, the company shut its doors without offering a clear explanation, leaving many questions unanswered.
Founded in 2002, Modere positioned itself early on as a healthy alternative in a market saturated with synthetic ingredients.
Its product line included personal care, nutrition, beauty, and household items, all formulated without harsh chemicals or additives considered harmful.
This philosophy helped the company build a loyal customer base and a strong network of independent distributors, many of whom saw Modere not just as a business opportunity, but as a purpose-driven lifestyle.
Among its most well-known products was Liquid BioCell Collagen, a liquid collagen supplement with multiple patents and industry awards, and Curb, an appetite-control supplement that launched in September 2024 to great anticipation.
Curb was marketed as a natural breakthrough in the fight against excess weight and generated significant excitement among consumers who participated in pilot trials.
The decision to close was communicated via a brief message on the company’s website and through email.
In the statement, Modere thanked its customers and distributors for their loyalty but refrained from sharing any details regarding the reasons behind the shutdown.
The lack of transparency sparked a wave of speculation on social media, where former employees, brand ambassadors, and customers expressed everything from disappointment and frustration to theories involving financial troubles or regulatory challenges.
In fact, Modere had shown signs of expansion in recent years. In 2023, the company appointed Nate Frazier as President and CEO, a move widely seen as part of a broader growth strategy.
The leadership team was further strengthened, and efforts around product development and digital marketing were ramped up—making the company’s sudden closure all the more puzzling to those closely following its trajectory.
