Screenshot via CoinGecko

President-elect Trump launched his own cryptocurrency Friday night, and as of Sunday morning appeared to have made more than $50 billion on paper for himself and his companies.

Why it matters: The stunning launch of $TRUMP caught the entire industry off-guard, and speaks to both his personal influence and the ascendancy of cryptocurrency in his administration.

• It also speaks to the nature of the crypto industry that someone could have more than $50 billion worth of something that literally did not exist 48 hours previously.
• Combined with the value of his social media business and his real estate holdings, it nominally makes Trump one of the world’s 25 wealthiest people.

Catch up quick: Friday night, while Trump was reportedly hosting a “Crypto Ball” for the industry in Washington, the president-elect launched his own meme-linked cryptocurrency.

• His website bills it as “the only official Trump meme.”
• While a number of Trump-branded meme coins popped up in recent months, none had his official endorsement until now.
• His wife Melania joined him Sunday night with her own coin launch, $MELANIA, which was worth more than $5 billion within a couple hours.

By the numbers: According to CoinGecko price data, $TRUMP rose more than 600% overnight Friday into Saturday, and then more than 150% Saturday night into Sunday morning.

• It was trading just over $72 as of 7 a.m. ET Sunday.
• That gives the coin a fully diluted market capitalization just north of $72 billion.
• The meme website says 80% of the supply is held by Trump Organization affiliate CIC Digital, and a CIC co-owned entity called Fight Fight Fight LLC. (“Fight fight fight” is what Trump said after being shot at a rally in July.)
• They are subject to a three-year unlocking schedule, which means they cannot dump all of their holdings at once.

The intrigue: Trump has warmly embraced cryptocurrency as a concept and an industry, to the point that he is reportedly considering designating it a “national priority” as soon as this week, per Bloomberg.

💭 Brady’s thought bubble: No politician has ever given their supporters a way to monetize that support — until now.

Editor’s note: This story has been updated with the latest prices for the $TRUMP coin.